Naslov
Marketing airline travel services - practices and performances on the Croatian market

Autori
Ozretić Došen, Đurđana ; Prebežac Darko

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Enterprise in transition, 1999. / Goić, Srećko - Split : The Faculty of Economics, Split, 1999, 416-420

Skup
Third International Conference Enterprise in Transition

Mjesto i datum
Šibenik, Hrvatska; Split, Hrvatska, 27.05.1999. - 29.05.1999

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
service; services marketing; airline companies; marketing airline travel services

Sažetak
This exploratory research reveles that day to day marketing activities of airline companies on the Croatian market are clearly not different from standards and practices used on other, domestic and international markets. The Croatian market has its specifics, but required adjustments by airline operating on Croatian market, should not demand drastic divergence from a company's global marketing strategy. The study fulfilled stated purposes because it gathered information and increased the familiarity with the problem, clarified the concepts, and the research findings can be used for developing hypotheses for more precise investigation for future research.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA