Naslov
The Food-Related Lifestyles of Croatian Families

Autori
Kesić, Tanja ; Vranešević, Tihomir ; Ozretić Došen, Đurđana

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
World Marketing Congress on Global Perspectives in Marketing for the 21st Century / Manrai, Ayay K. ; Meadow, H. Lee - : Academy of Marketing Science, 1999, 310-314

ISBN
-0-939783-02-9

Skup
The Ninth World Marketing Congress

Mjesto i datum
Qawra, Malta, 23.06.1999. - 26.06.1999

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
the food-related lifestyle; croatian families

Sažetak
This paper explores the existence of different lifestyle segments in the Republic of Croatia. Using international instruments and a cluster analysis, we found five different segments which differ in buying motives, quality aspects of the food, buying decisions, cooking methods and consumption situations. They also differ in sociodemographic characteristics. We called these segments, making up the following percentage of the population: Relaxed - 10%, Traditionalists - 20%, Modern - 29%, Concerned - 12% and Hedonists 32%. We expect these segments to change in the future in size and in the characteristics of behavior concerning a food-related lifestyles.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA