Pregled bibliografske jedinice broj: 485990
Marketing of Professional and Financial Services in Croatia
Marketing of Professional and Financial Services in Croatia // Zagreb international review of economics & business, 2 (1999), 2; 105-115 (podatak o recenziji nije dostupan, članak, znanstveni)
CROSBI ID: 485990 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Marketing of Professional and Financial Services in Croatia
Autori
Ozretić Došen, Đurđana ; Kesić, Tanja ; Previšić, Jozo
Izvornik
Zagreb international review of economics & business (1331-5609) 2
(1999), 2;
105-115
Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni
Ključne riječi
professional services; financial services
Sažetak
Based on sample survey of professional and financial service companies in Croatia, in this article, the authors try to analyse their marketing orientation in business practices. With the help of the data they assess the extent of companies' understanding of usefulness of marketing - concepts, methods and techniques - in their daily operations.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
POVEZANOST RADA
Ustanove:
Ekonomski fakultet, Zagreb
Citiraj ovu publikaciju:
Časopis indeksira:
- EconLit
Uključenost u ostale bibliografske baze podataka::
- Journal of Economic Literature
