Pregled bibliografske jedinice broj: 485795
What drives passenger loyalty to traditional and low-cost airlines? A formative partial least squares approach
What drives passenger loyalty to traditional and low-cost airlines? A formative partial least squares approach // Journal of air transport management, 17 (2011), 4; 237-240 doi:10.1016/j.jairtraman.2010.09.005 (međunarodna recenzija, članak, znanstveni)
CROSBI ID: 485795 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
What drives passenger loyalty to traditional and low-cost airlines? A formative partial least squares approach
Autori
Mikulić, Josip ; Prebežac, Darko
Izvornik
Journal of air transport management (0969-6997) 17
(2011), 4;
237-240
Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni
Ključne riječi
customer loyalty; low-cost airlines; formative modeling
Sažetak
Based on a case study involving passengers from Lufthansa, Croatia Airlines and Germanwings, we examine the of passenger loyalty of users traditional full-service airlines and of low-cost carriers. In particular, using formative modeling the study analyzes the effects of service quality and price on carrier choice and loyalty.
Izvorni jezik
Engleski
Znanstvena područja
Tehnologija prometa i transport, Zrakoplovstvo, raketna i svemirska tehnika, Ekonomija
POVEZANOST RADA
Projekti:
067-0672288-2492 - Istraživanje tržišta u funkciji razvoja specifičnih oblika turizma u Hrvatskoj (Prebežac, Darko, MZOS ) ( CroRIS)
Ustanove:
Ekonomski fakultet, Zagreb
Citiraj ovu publikaciju:
Časopis indeksira:
- Current Contents Connect (CCC)
- Web of Science Core Collection (WoSCC)
- Social Science Citation Index (SSCI)
- SCI-EXP, SSCI i/ili A&HCI
- Scopus
