Naslov
Sales Trining Reallity ans Challenges in Croatian Companies

Autori
Ozimec, Kristina ; Tomašević Lišanin, Marija ; Razum, Andrea

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
EMAC Regional Conference - Marketing Theory Challenges in Emerging Societies / Bauer, Andras ; Agardi, Irma - Budimpešta : D-Plus Kft, 2010, 188-194

ISBN
978-963-503-419-2

Skup
EMAC Regional Conference - Marketing Theory Challenges in Emerging Societies

Mjesto i datum
Budimpešta, Mađarska, 24.09.2010. - 26.09.2010

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
sales; training; markerting; Croatia

Sažetak
Highly competitive market is a great challenge for people designing salesforce training programmes. Companies are in constant search for innovative ways of supplying its salesforce with knowledge and soft skills. It is not easy to find optimal combination of training topics, training methods and training evaluation tools. In trainings they provide Croatian companies the most often put focus on knowledge about the products they sell, selling techniques and knowledge about the market and competition. Croatian SMEs consider the value of training seriously and provide training as often as big companies do. Croatian companies are generally familiar with sales training evaluation methods but have to discover their best combination yet.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA