Naslov
Affirmation of CRM in Croatian Hotel and Tourism Companies

Autori
Stipanović, Christian ; Mikašinović, Marko

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Management in the Function of Increasing the Tourism Consumption / Radišić, Franjo - Opatija : Fakultet za menadžment u turizmu i ugostiteljstvu Sveučilišta u Rijeci, 2010, 245-254

Skup
Management in the Function of Increasing the Tourism Consumption

Mjesto i datum
Opatija, Hrvatska, 07.05.2010

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Nije recenziran

Ključne riječi
Croatian hotel and tourism companies; CRM; new strategic orientations; client; LRH d.d. Opatija

Sažetak
Modern hotel and tourism companies have to implement new strategic orientation with the aim of facing the competition and satisfying more and more growing tourist needs. Every time tourists arrive somewhere, they are looking for new programs, quality, profiled and personalized offer as well as the best experience money can buy. CRM is represented by imperative of development as a complex of relationships and interactions with the client in intelligent companies in order to monitor the client, creation of loyalty of the existing and attraction of new potential clients by providing the maximum quality as a basis of generating profits. Work expands the importance of new strategic orientations in developing the reconception of Croatian hotel and tourist companies with concrete example of implementation of CRM in LRH d.d. Opatija.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA