Naslov
Social Networks as Medium of Enterprise Advertising

Autori
Gregurec, Iva ; Brodar, Kristina

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Proceedings of the 21th Central European Conference on Information and Intelligent Systems 2010 / Aurer, Boris ; Bača, Miroslav ; Schatten, Markus - Varaždin : Fakultet organizacije i informatike Sveučilišta u Zagrebu, 2010, 311-318

Skup
21st Central European Conference on Information and Intelligent Systems

Mjesto i datum
Varaždin, Hrvatska, 22.09.2010. - 24.09.2010

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
social networks; Internet; enterprises; advertising costs

Sažetak
Social networks, as considerable part of Internet activities, are considered to be new world trend, thus becoming more significant part in everyday life of private users, as well as the interesting communication tool for many businesses. Since social networks are used as the increasingly important communication medium for users, they can also be used as valuable medium for enterprise advertising. In comparison to traditional advertising media, financial benefits are undeniable. The main purpose of this study is quantification of these differences in advertising costs.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA