Naslov
Adoption of u-services in Croatia, a preliminary study

Autori
Sabati, Zvonimir, Mekovec, Renata, Novotny, Damir

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Proceedings of 21st Central European Conference on Information and Intelligent Systems, CECIIS 2010 / Aurer, Boris, Bača, Miroslav, Schatten, Markus - Varaždin, 2010

Skup
Central European Conference on Information and Intelligent Systems

Mjesto i datum
Varaždin, Hrvatska, 22.09.2010. - 24.09.2010

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
U-commerce; adoption; Croatian companies

Sažetak
U-commerce (ubicomp) is defined as combination of e-commerce, m- commerce, e-commerce using interactive digital television as communication media, voice commerce and silent commerce. Each u-commerce element uses positive characteristics of other elements and modifies it according to newer and sophisticated customer needs. This article describes preliminary study conducted to investigate u-commerce understanding and usage among enterprises in Croatia. Questionnaire preparation and construction as well as study pursuit are described. Study results indicate that degree of u-commerce knowledge and usage is relatively low. In order to answer customer’s needs enterprises should familiarize more quickly with new technologies like u-commerce.

Izvorni jezik
Engleski

Znanstvena područja
Informacijske i komunikacijske znanosti

POVEZANOST RADA