Pregled bibliografske jedinice broj: 484012
The Right Thing For Business And The Right Thing For Society Are Not Incommensurate
The Right Thing For Business And The Right Thing For Society Are Not Incommensurate // Proceedings of 2nd International Conference „Vallis Aurea-focus on: Regional Development" & DAAAM International Vienna / Katalinic, Branko (ur.).
Požega: Veleučilište u Požegi ; DAAAM International Vienna, 2010. str. 1269-1277 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 484012 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
The Right Thing For Business And The Right Thing For Society Are Not Incommensurate
Autori
Samardžija, Jasminka ; Fadić, Filip ; Ćućić Dražen
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
Proceedings of 2nd International Conference „Vallis Aurea-focus on: Regional Development" & DAAAM International Vienna
/ Katalinic, Branko - Požega : Veleučilište u Požegi ; DAAAM International Vienna, 2010, 1269-1277
ISBN
978-953-7744-06-9
Skup
2nd International Conference „Vallis Aurea-focus on: Regional Development"
Mjesto i datum
Požega, Hrvatska, 03.09.2010
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
Corporate Social Responsibility; Environment; Society; Business Excellence; Best practices
Sažetak
The main purpose of this paper is to explore the influence of more ethical customer demand on sustainable development. Companies often favour suppliers who demonstrate responsible policies, as this can have a positive impact on how they are perceived by customers. The companies today have grown dramatically while continuing to focus on social matters too. Actions that should be taken include making stronger customer awareness on Customer Social Responsibility (CSR) which could have a positive impact on future development of society in general.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
