Naslov
E-Business Starting & Conducting Strategy

Autori
Panian, Željko

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Proceedings of the 11th International Conference “Information And Intelligent Systems – IIS 2000” / - Varaždin : Fakultet organizacije i informatike Sveučilišta u Zagrebu, 2000

Skup
11th International Conference “Information And Intelligent Systems – IIS 2000”

Mjesto i datum
Varaždin, Hrvatska, 20.09.2000. - 22.09.2000

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
e-business; strat-up; e-business strategy

Sažetak
E-business has already become a reality – at least in the most developed countries – and it will surely spread throughout the World in the near future. But, starting and conducting e-business successfully requires a deliberate strategy to be implemented. The good strategy of this kind appears to be the one that implies the e-business development through the five progressive stages.The first stage requires the appearance and continued presence of the business subject on the Net. The second one implies the careful structuring of his (its) web site. In the third stage, various possibilities of e-commerce should be investigated, and the fourth one deals with organizing and operating the whole e-business complex. The targeted – fifth – stage is reached at the moment in which a given entrepreneur or organization succeeds to be viewed as the relevant and respectable subject on the global Internet market.

Izvorni jezik
Engleski

Znanstvena područja
Informacijske i komunikacijske znanosti

POVEZANOST RADA