Naslov
E-Business Models and Marketing Strategies: A Comparative Analysis

Autori
Panian, Željko

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Proceedings of the International Conference “An Enterprise Odyssey: Economics and Business in the New Millennium 2002” / Galetić, L. - : Ekonomski fakultet Sveučilišta u Zagrebu, 2002, 947-956

Skup
International Conference “An Enterprise Odyssey: Economics and Business in the New Millennium 2002”

Mjesto i datum
Zagreb, Hrvatska, 22.06.2002. - 25.06.2002

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Internet; e-business; e-business models; marketing

Sažetak
Since the WWW invention in the mid-nineties of the 20th Century, the Internet appears to be an even more important global economic space. The e-business concept has been developed to meet new business opportunities and make a good use of emerging e-markets potentials. It is being implemented through various business models. Perhaps the most popular e-business models are: advertising, informative, guidance, assistance, selling, supporting, meeting, and entertainment model. Each of the e-business models listed requires different marketing, fitted to particular characteristics of the model. In other words, there is no unique marketing approach regardless a type of the e-business model implemented.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija, Informacijske i komunikacijske znanosti

POVEZANOST RADA