Pregled bibliografske jedinice broj: 481533
What Might Go Wrong When Trying to Globalize e-Business?
What Might Go Wrong When Trying to Globalize e-Business? // Proceedings of the 2nd WSEAS International Conference on Multimedia, Internet and Video Technologies (ICOMIV 2002) / Mastorakis, N. ; Kluev, V ; Koruga, D. (ur.).
Atena: WSEAS Press, 2002. str. 1021-1025 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 481533 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
What Might Go Wrong When Trying to Globalize e-Business?
Autori
Panian, Željko
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
Proceedings of the 2nd WSEAS International Conference on Multimedia, Internet and Video Technologies (ICOMIV 2002)
/ Mastorakis, N. ; Kluev, V ; Koruga, D. - Atena : WSEAS Press, 2002, 1021-1025
ISBN
960-8952-68-8
Skup
2nd WSEAS International Conference on Multimedia, Internet and Video Technologies ICOMIV 2002
Mjesto i datum
Skiáthos, Grčka, 25.09.2002. - 28.09.2002
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
globalization; e-business; localization; content management system; globalization platform
Sažetak
During the first half of 2001, the globalization efforts of about forty Croatian companies were surveyed, and some common mistakes were identified that had hampered them and continue to plague them today. The most frequent observed mistakes were: assuming that the Internet is inherently global ; equating globalization with translation ; deploying web code that is not internationalized ; divorcing the globalization plans from revenue objectives ; thinking of globalization as the last step in the process ; and trying to manage globalization using only a Content Management System.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija, Informacijske i komunikacijske znanosti
