Naslov
Architecture as a Tool for Branding in Rural Istrian Tourism Destination

Autori
Medica, Ivana ; Ružić, Pavlo ; Ružić, Tomislav

Izvornik
Turizam (Novi Sad) (1450-6661) 14 (2010), 2; 78-86

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni

Ključne riječi
branding; architecture; touristic resources; touristic offerings; rural tourism destination of Istria.

Sažetak
Natural and protected environments with authentic widespread traditional construction become one of the fundamental touristic resources. Traditional architecture is a very crucial part of collective cultural heritage. Although it is ample and widespread, only since recent times it has been given its economical value as well as it has been included in tourism. According to the context above, authors lay down hypothesis that with implying branding of traditional architecturional heritage, has a positive influence on enrichment of touristic offerings of certain destination. The authors defend and fulfill their hypothesis by analyzing different researches on the example of rural destinations of Istria.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA