Pregled bibliografske jedinice broj: 481345
A Holistic View of Business Intelligence
A Holistic View of Business Intelligence // Mathematics and Computers in Business and Economy / Sandberg, I.W. (ur.).
Vancouver: WSEAS Press, 2007. str. 4-4 (plenarno, međunarodna recenzija, sažetak, znanstveni)
CROSBI ID: 481345 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
A Holistic View of Business Intelligence
Autori
Panian, Željko
Vrsta, podvrsta i kategorija rada
Sažeci sa skupova, sažetak, znanstveni
Izvornik
Mathematics and Computers in Business and Economy
/ Sandberg, I.W. - Vancouver : WSEAS Press, 2007, 4-4
ISBN
978-960-8457-75-1
Skup
8th WSEAS International Conference on Mathematics and Computers in Business and Economy (MCBE 2007)
Mjesto i datum
Vancouver, Kanada, 18.06.2007. - 21.06.2007
Vrsta sudjelovanja
Plenarno
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
business intelligence; holistic approach; market intelligence; intenal enterprise intelligence
Sažetak
Enterprises should generate their business intelligence (BI) from data captured from each and every source available. Generally taken, there are two main classes of these sources – internal and external sources. External sources are related to markets on which the enterprise appears and operates, and data captured from these sources can serve as a means for the market intelligence development. On the other hand, there are many internal sources of data that can be used to generate internal enterprise intelligence. They relate primarily to business processes and management issues. The holistic view of business intelligence suggests that both types of business intelligence – market intelligence as well as internal enterprise intelligence – should be taken into account.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija, Informacijske i komunikacijske znanosti
