Naslov
Competitive advantage of food industry in the Balkans

Autori
Renko, Sanda ; Vignali, Claudio

Izvornik
Journal of food products marketing (1045-4446) 16 (2010), 3; 261-261

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni

Ključne riječi
food industry

Sažetak
This special issue dedicated to consumer traits in Balkans specifically in the food industry, gives the reader a terrific perspective into habits consolidated throughout this eastern European area. Organic foods are usually associated with developments in Western geographic areas ; Segmentation is also associated with modern marketing. - - But with apples as the product an interesting perspective develops. When the wine market is also segmented in an area that totally consumes production and a comparison given to potential export needs, one wonders how far food marketing has progressed. Finally, the essential growth in Rural food Tourism and Agro-Tourism is of specific interest. We hope the readers of this special issue appreciate how far food marketing has developed in a geographic area forgotten by Western Europe.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

Napomena
Editorial

POVEZANOST RADA