Naslov
Drivers to E-Business Adoption: Croatian Experience

Autori
Panian, Željko

Izvornik
Economy & Business (1313-2555) 2 (2008), 1; 152-163

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni

Ključne riječi
Internet; e-business; information systems; business strategy; e-Marketing; e-adoption

Sažetak
E-Business has become reality of nowadays. It is a global phenomenon. Via e-Business, companies can reach customers and partners through a wide variety of coordinated, customer-centric sales and service touch points – all at the speed of light. The ultimate result is competitive advantage and, consequently, increased business gain. Looking across the e-Business landscape, many companies are building e-Business sites to explore new ways to conduct business and open new revenue channels. Others use transaction-based sites to orchestrate very complex product, selling, and order management processes across multiple enterprise systems, business organizations and sales channels. In the paper we examine, based on a survey conducted among a number of Croatian firms, what is their approach in assessing enterprise e-Business needs, and how they get started and are driving the adoption of the concept of e-Business.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA