Pregled bibliografske jedinice broj: 481211
What Might Go Wrong When Trying to Globalize E-Business
What Might Go Wrong When Trying to Globalize E-Business // Advances in Communications and Software Technologies / Mastorakis, N. E. ; Kluev. V. V. (ur.).
New York (NY): WSEAS Press, 2002. str. 162-166
CROSBI ID: 481211 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
What Might Go Wrong When Trying to Globalize E-Business
Autori
Panian, Željko
Vrsta, podvrsta i kategorija rada
Poglavlja u knjigama, znanstveni
Knjiga
Advances in Communications and Software Technologies
Urednik/ci
Mastorakis, N. E. ; Kluev. V. V.
Izdavač
WSEAS Press
Grad
New York (NY)
Godina
2002
Raspon stranica
162-166
ISBN
960-8052-71-8
Ključne riječi
globalization, e-business, localization, content management system, globalization platform
Sažetak
During the first half of 2001, the globalization efforts of about forty Croatian companies were surveyed, and some common mistakes were identified that had hampered them and continue to plague them today. The most frequent observed mistakes were: assuming that the Internet is inherently global ; equating globalization with translation ; deploying web code that is not internationalized ; divorcing the globalization plans from revenue objectives ; thinking of globalization as the last step in the process ; and trying to manage globalization using only a Content Management System.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
