Pregled bibliografske jedinice broj: 481039
Public relations, marketing and marketing communications - the relationship of three business functions in a transitional economy
Public relations, marketing and marketing communications - the relationship of three business functions in a transitional economy // Fourth Internetional Conference on Enterprise in Transition / Goić, Srećko (ur.).
Split : Hvar, 2001. str. 126-128 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 481039 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Public relations, marketing and marketing communications - the relationship of three business functions in a transitional economy
Autori
Tkalac, Ana
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
Fourth Internetional Conference on Enterprise in Transition
/ Goić, Srećko - Split : Hvar, 2001, 126-128
ISBN
953-6024-39-X
Skup
Fourth Internetional Conference on Enterprise in Transition
Mjesto i datum
Hvar, Hrvatska; Split, Hrvatska, 24.05.2001. - 26.05.2001
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
Marketing; Public Relations; Marketing Communications
Sažetak
The study explores the relationship between three business functions
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
POVEZANOST RADA
Ustanove:
Ekonomski fakultet, Zagreb
