Pregled bibliografske jedinice broj: 481030
Specific aspects of persuasion in adverising: How attitudes towards a product chagne according to the Elaboration Likelihood Model
Specific aspects of persuasion in adverising: How attitudes towards a product chagne according to the Elaboration Likelihood Model // Akademija MM, 5 (2001), 8; 45-53 (podatak o recenziji nije dostupan, članak, znanstveni)
CROSBI ID: 481030 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Specific aspects of persuasion in adverising: How attitudes towards a product chagne according to the Elaboration Likelihood Model
Autori
Tkalac, Ana
Izvornik
Akademija MM (1408-1652) 5
(2001), 8;
45-53
Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni
Ključne riječi
Persuasion; Advertising; ELM
Sažetak
The study is aimed at applying a well know persuasion model in the advertising context.
Izvorni jezik
Engleski
Znanstvena područja
Psihologija
Citiraj ovu publikaciju:
Uključenost u ostale bibliografske baze podataka::
- EconLit
