Naslov
Case Studies in Education

Autori
Tafra-Vlahović, Majda

Vrsta, podvrsta i kategorija rada
Sažeci sa skupova, neobjavljeni rad, znanstveni

Skup
Euprera Spring Symposium : Promoting transnational PR research and education in Europe

Mjesto i datum
Berlin, Njemačka, 03.04.2009. - 05.04.2009

Vrsta sudjelovanja
Plenarno

Vrsta recenzije
Nije recenziran

Ključne riječi
case study ; action research ; culturally sensitive ; refelection ; methodology

Sažetak
Aim of the public relations education is to guide the public relations industry on what it takes to prepare the next generation of leaders in globally integrated organizations. The reputation of organizations is increasingly challenged in this age of rapid response. Communicators need to be educated and trained on higher skills than ever before and this research will identify the most important skills and knowledge areas. Communicators are now operating in Thomas Friedman's 'flat world' of working without borders for corporations that are global entities with new rules of engagement. It is also an information age that is ever more complex. An action research is an enquiry which is carried out in order to understand, to evaluate and then to change, in order to improve some educational practice. When applied to teaching action research involves gathering and interpreting data to better understand an aspect of teaching and learning and applying the outcomes to improve practice. General research question is what is the relation between preparedness of students for crisis management and the use of crisis management case studies in graduate PR education? Specific research question is – Do case study workshops and case study simulations as graduate PR education tools used contribute significantly to preparedness of students for crisis management? The hypothesis is that case study simulations as graduate PR education tools contribute more to preparedness of students for crisis management than case study workshops without simulations.

Izvorni jezik
Engleski

Znanstvena područja
Informacijske i komunikacijske znanosti

POVEZANOST RADA