Naslov
Development of Web Corporate Communications Function by Official Web Sites and Value Added Ranking: Case of Croatia

Autori
Bilic, Ivana

Izvornik
The business review, Cambridge (1553-5827) 15 (2010), 1; 151-158

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni

Ključne riječi
corporate communication; management; strategy; electronic communication

Sažetak
The complex and dynamic modern business environment driven by empowerment of individual stakeholders and supported by technology has launched a new era of disclosure of a business. The advent of the Internet has changed the way how companies do their business and how they communicate with all interested stakeholders. The development of the web, especially of WEB 2.0 with its two-way, mostly read-write web and ability of stakeholders to communicate with one another, social networking etc. make companies more vulnerable than ever before. Upgrading of Corporate Communication function to strategic level can be correlated with companies’ high performances. In response to the dynamic and stakeholder oriented environment, companies with strategic positioning of corporate communications function try to assure a two-way dialog with its stakeholders through the official web site. This paper provides evidence of transparency of selected companies’ corporate communications function disclosure on their official web sites. Statistical analysis provides evidence of positive correlations between the level of development of web corporate communication functions and higher value added ranking. Cluster analysis reveal that more developed components of web corporate communication functions are basic web disclosure, investor relations and direct contact to the corporate communication executives.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

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