Naslov
Delivering Services via Internet: New Distribution Channel for Traditional Services

Autori
Ozretić Došen, Đurđana ; Škare, Vatroslav

Izvornik
Zagreb international review of economics & business (1331-5609) 2004 (2004), December (2); 141-148

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni

Ključne riječi
services; Internet; Internet and service delivery

Sažetak
Traditionally, services have been characterized as low tech and high face-to-face contacts. Today, information technology offers many opportunities for service providers. Thus, Internet presents new way for production, communication and distribution of services. In terms of distribution, for many traditional services (e.g. banking, insurance, travel, retail, etc.) Internet encourages disintermediation to certain extent, since it enables direct, two-way-communication without the need of going to the service outlet. But, this also means that customers must be motivated, willing and capable of using the Internet in their buying decisions and processes. In Croatia, Internet is relatively recent innovation available to consumers for household use.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA