Pregled bibliografske jedinice broj: 476902
Franchising in Croatia
Franchising in Croatia // Franchising Globally - Innovation, Learning and Imitation / Alon, Ilan (ur.).
New York (NY): Palgrave Macmillan, 2010. str. 138-154
CROSBI ID: 476902 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Franchising in Croatia
Autori
Alon, Ilan ; Alpeza, Mirela ; Erceg, Aleksandar
Vrsta, podvrsta i kategorija rada
Poglavlja u knjigama, znanstveni
Knjiga
Franchising Globally - Innovation, Learning and Imitation
Urednik/ci
Alon, Ilan
Izdavač
Palgrave Macmillan
Grad
New York (NY)
Godina
2010
Raspon stranica
138-154
ISBN
978-0-230-23828-2
Ključne riječi
Franchising, Business Model, Transition Economy
Sažetak
Franchising is a new business sector in Croatia. Those companies involved in retailing, distribution, and wholesaling operations are becoming aware of the benefits of franchising as an organizational method and are considering its adaptation to the local context. However, franchising is underdeveloped with only a handful of active firms, lack of regulatory structure, lack of support from institutions, disinterested banks and little experience in the marketplace. Authors' contribution is in an assessment of the franchising model in the Croatian context.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
POVEZANOST RADA
Projekti:
010-0101195-1007 - Procjenjivanje potencijala rasta malih i srednjih poduzeća (Singer, Vjekoslava, MZOS ) ( CroRIS)
Ustanove:
Ekonomski fakultet, Osijek
