Pregled bibliografske jedinice broj: 474673
Collective Wine Export Promotion in Transitional Countries: The Case of Croatia
Collective Wine Export Promotion in Transitional Countries: The Case of Croatia // Journal of Food Products Marketing, 16 (2010), 262-277 doi:10.1080/10454446.2010.484739 (međunarodna recenzija, članak, znanstveni)
CROSBI ID: 474673 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Collective Wine Export Promotion in Transitional Countries: The Case of Croatia
Autori
Čačić, Jasna ; Gajdoš Kljusurić, Jasenka ; Karpati, Laszlo ; Čačić, Dražen
Izvornik
Journal of Food Products Marketing (1045-4446) 16
(2010);
262-277
Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni
Ključne riječi
Collective export promotion; wine; Croatia; producers
Sažetak
This article aims to analyze the present situation in the wine sector by identifying the interest of producers regarding collective export promotion, exploring the reasons why producers should join the export promotion fund, and identifying benefits of the export promotion fund, based on the Croatian case study. Data were analysed using univariate statistics, bivariate correlations, and factor analysis. In the work quantitative and qualitative research methods were used: SWOT analysis and quantitative data analysis. The study contributes to greater knowledge of the willingness of Croatian wine producers for association and it is the first research about collective export promotion of wine in Croatia.
Izvorni jezik
Engleski
Znanstvena područja
Poljoprivreda (agronomija), Prehrambena tehnologija
POVEZANOST RADA
Projekti:
058-1252086-0589 - Matematičko modeliranje, optimiranje i upravljanje biotehnoloških procesa (Kurtanjek, Želimir, MZOS ) ( CroRIS)
Ustanove:
Prehrambeno-biotehnološki fakultet, Zagreb
Citiraj ovu publikaciju:
Časopis indeksira:
- Scopus
Uključenost u ostale bibliografske baze podataka::
- Gale Cengage
- Business ASAP
- FoodlineWeb
- OCLC ArticleFirst & Electronic Collections Online
- Wilson Business Abstracts
- EBSCOhost Products