Naslov
Semantically Enhanced Web Personalization Approaches and Techniques

Autori
Vuljanić, Dario ; Rovan, Lidia ; Baranović, Mirta

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Proceedings of the ITI 2010 32nd International Conference on Information Technology Interfaces / Lužar-Stiffler, Vesna ; Jarec, Iva ; Bekić, Zoran - Zagreb : Sveučilišni računski centar Sveučilišta u Zagrebu (Srce), 2010, 217-222

ISBN
978-953-7138-18-9

Skup
Information Technology Interfaces

Mjesto i datum
Cavtat, Hrvatska, 21.06.2010. - 24.06.2010

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Web personalization; semantic personalization; semantic web; content filtering; recommender system

Sažetak
This paper gives an overview of web personalization approaches and techniques and explains possible ways of introducing the semantics into the web personalization process. Theoretical models of personalization are presented as base models for different semantic approaches to personalization and evaluated from aspect of usability. Existing semantic personalization models and systems are described and the level of improvement they achieve is discussed, with emphasis on personalization accuracy. The initial idea for including personalization into the existing semantic web portal "Sweb" is presented. Proposed approach combines social networking data with semantic reasoning based personalization technique to increase the accuracy of recommendations.

Izvorni jezik
Engleski

Znanstvena područja
Računarstvo

POVEZANOST RADA