Pregled bibliografske jedinice broj: 473942
Integrating Sustainability in the Business Culture: An Action Research
Integrating Sustainability in the Business Culture: An Action Research // Papers of 9th International conference on corporate social responsibility : CSR and Global Governance / aras, Güler ; Crowther, David ; Krkač, Kristijan (ur.).
Zagreb: ate in associations with ZSEM & SRRNET, 2010. str. 793-806 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 473942 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Integrating Sustainability in the Business Culture: An Action Research
Autori
Tafra-Vlahović, Majda
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
Papers of 9th International conference on corporate social responsibility : CSR and Global Governance
/ Aras, Güler ; Crowther, David ; Krkač, Kristijan - Zagreb : Ate in associations with ZSEM & SRRNET, 2010, 793-806
ISBN
978-953-246-109-1
Skup
International conference on corporate social responsibility (9 ; 2010)
Mjesto i datum
Zagreb, Hrvatska, 16.06.2010. - 18.06.2010
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
sustainability; corporate social responsibility; corporate culture; Coca-Cola; employee engagement
Sažetak
The reputation of a leader in sustainable development of Coca-Cola Beverages Hrvatska has for many years been mainly the result of its initiatives in CSR reporting and community partnerships. The challenge in the company has been to live up to this reputation. The research undertaken to map the factors which slow down the change process showed that areas for improvement were: commitment of leaders, stakeholder relations, particularly employee relations, and The Coca-Cola System alignment. A strategy which would focus on improving these is proposed and developed.
Izvorni jezik
Engleski
Znanstvena područja
Informacijske i komunikacijske znanosti
