Pregled bibliografske jedinice broj: 473409
Communication of Socially Responsible Companies
Communication of Socially Responsible Companies // Proceedings of the 5th International Conference on Ethics and Environmental Policies "Business Styles and Sustainable Development"
Kijev: National Ecological Center of Ukraine/Fondazione Lanza, Padova, 2003. (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 473409 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Communication of Socially Responsible Companies
Autori
Tafra-Vlahović, Majda
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
Proceedings of the 5th International Conference on Ethics and Environmental Policies "Business Styles and Sustainable Development"
/ - Kijev : National Ecological Center of Ukraine/Fondazione Lanza, Padova, 2003
Skup
International Conference on Ethics and Environmental Policies "Business Styles and Sustainable Development" (5 ; 2003)
Mjesto i datum
Kijev, Ukrajina, 02.04.2003. - 06.04.2003
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
socially responsible companies; communication; accountability
Sažetak
Corporate communications in socially responsible corporation as part of an overall corporate strategy are characterized by a) the model of communication which needs to be based on two-way symmetrical communication b) boundary spanning role of communication function in an open system (as opposed to closed and authoritarian) and c) corporate culture based on values and behaviors related to key principles embraced in UN Global Compact.
Izvorni jezik
Engleski
Znanstvena područja
Informacijske i komunikacijske znanosti
POVEZANOST RADA
Ustanove:
Veleučilište s pravom javnosti Baltazar Zaprešić
Profili:
Majda Tafra-Vlahović
(autor)
