Pregled bibliografske jedinice broj: 473179
The Role of Technology in Assesment of Shopping Center Location
The Role of Technology in Assesment of Shopping Center Location // Annals of DAAAM for 2009 & Proceedings of the 20th International DAAAM Symposium / Katalenić, B. (ur.).
Beč: DAAAM International Vienna, 2009. str. 1127-1128 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 473179 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
The Role of Technology in Assesment of Shopping Center Location
Autori
Vouk, Rudolf ; Šimurina, Jurica ; Marković, Milivoj
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
Annals of DAAAM for 2009 & Proceedings of the 20th International DAAAM Symposium
/ Katalenić, B. - Beč : DAAAM International Vienna, 2009, 1127-1128
ISBN
978-3-901509-70-4
Skup
20th International DAAAM Symposium
Mjesto i datum
Beč, Austrija, 25.11.2009. - 28.11.2009
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
technology ; location ; shopping center
Sažetak
Shopping center location is one of the key issues in achieving long term competitive advantage in shopping centre industry. Since it cannot be challenged by competitors in the short run, a location can provide economic profits for years to come. Various models were developed during the last 80 years that aided managers in their decicisions. The latest solutions rely heavily on the use of technological advances, that is, the use of Geographic Information Systems (GIS) as the primary tool for assessing potential shopping centre location.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
POVEZANOST RADA
Projekti:
067-0000000-2579 - Hrvatska i Europska unija - stanje i perspektive (Bogunović, Aleksandar, MZOS ) ( CroRIS)
Ustanove:
Ekonomski fakultet, Zagreb
