Pregled bibliografske jedinice broj: 473105
Corporate Social Responsibility : new context, new approaches and new applications ; A comparative study of CSR in a Croatian and a UK company
Corporate Social Responsibility : new context, new approaches and new applications ; A comparative study of CSR in a Croatian and a UK company // New concepts and technologies for public relations, public affairs and corporate communication : proceedings of 11th International Public Relations Research Symposium (BledCom 2004) / Verčič, Dejan ; White, Jon ; Moss, Danny (ur.).
Ljubljana: Pristop Communications, 2004. str. 63-78 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 473105 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Corporate Social Responsibility : new context, new approaches and new applications ; A comparative study of CSR in a Croatian and a UK company
Autori
Gregory, Anne ; Tafra-Vlahović, Majda
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
New concepts and technologies for public relations, public affairs and corporate communication : proceedings of 11th International Public Relations Research Symposium (BledCom 2004)
/ Verčič, Dejan ; White, Jon ; Moss, Danny - Ljubljana : Pristop Communications, 2004, 63-78
Skup
International Public Relations Research Symposium (11 ; 2004)
Mjesto i datum
Bled, Slovenija, 02.07.2004. - 04.07.2004
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
corporate social responsibility; stakeholders; relatiosnhip intensity; content expectation; developing economies
Sažetak
There is a growing body of literature on Corporate Social Responsibility (CSR) and numerous case studies illustrating a variety of approaches by different companies and organisations. This paper takes a broad overview of the literature to draw out some of the main developments and current perspectives on CSR and reaches the conclusion that stakeholder expectations can be defined in terms of two variables depending on their perception of their relationship with the organisation: relationship intensity and content expectation. In the light of those variables, two cases, one based in Croatia and one in the United Kingdom are analysed, using published CSR Reports as the basis for comparison supplemented by information from the Reports author’s. Comparisons are made based on this analysis and the overall conclusion is drawn that in Croatia, and by imputation in all developing economies, CSR can and is used as a Societal driver. In the UK and by imputation in all developed economies CSR is the result of societal accountability. To the authors’ knowledge this is the first such comparative analysis and as such brings new insights into how CSR can be made more relevant to the local communities of global organisations.
Izvorni jezik
Engleski
Znanstvena područja
Informacijske i komunikacijske znanosti
