Naslov
M-design-strategic approach toward business success

Autori
Šuman, Sabrina ; Pogarčić, Ivan ; Gligora Marković, Maja

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
11th International Design Conference Design 2010 : zbornik radova. Vol. 4 / Žiljak, Vilko ; Milčić, Diana - Zagreb : Glasgow : Fakultet strojarstva i brodogradnje Sveučilišta u Zagrebu, 2010, 1891-1896

ISBN
978-953-7738-08-2

Skup
International Design Conference (11 ; 2010)

Mjesto i datum
Dubrovnik, Hrvatska, 17.05.2010. - 20.05.2010

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
mobile web; mobile design; business success

Sažetak
Although today all the conditions of realization of a quality mobile web site seem to be fulfi lled many research and experiences shows huge disparity between best practice and common practice, with most mobile websites with poor effectiveness The restrictions imposed by the keyboard and the screen and various other limitations deriving from mobile environment without losing usability feature, require a different approach in projecting and designing for a mobile web. The aim of this article is to give cross section of best practice elements in designing for mobile web, considering and understanding a comprehensive mobile sphere and essence. Publishing on m web and appropriate implementation of new technologies is interconnected with achievement of competitive advantage, business excellence and profit growth and integral component of a new paradigm of be present everywhere, all the time.

Izvorni jezik
Engleski

Znanstvena područja
Grafička tehnologija, Informacijske i komunikacijske znanosti

POVEZANOST RADA