Naslov
Marketing Functions in Croatian Construction Companies

Autori
Lovrenčić, Lana ; Katavić, Mariza

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
CIB World Congress 2010: Building a Better World / - , 2010

Skup
CIB World Congress 2010: Building a Better World

Mjesto i datum
Manchester, Ujedinjeno Kraljevstvo, 10.05.2010. - 13.05.2010

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
marketing strategy; construction industry

Sažetak
Croatian construction industry has always had a significant influence on the entire economy and its share in the GDP grew each year. However, the development of the construction industry was affected by special conditions, such as the huge destruction during the war in 90’ties, the restoration process which followed and the fact that the state has a great share in the total investments. There has always been enough work for the construction industry and therefore Croatian construction companies did not require a clearly defined business and marketing strategy. Today, when the global crisis has greatly affected the real estate market and the public investments in Croatia have been halted, the question arises: How to get out of the crisis? One of the ways is certainly a well defined marketing strategy which has yet to be fully accepted by Croatian construction companies. This is evident from the research conducted in 2009, the results of which will be presented in the paper.

Izvorni jezik
Engleski

Znanstvena područja
Građevinarstvo, Ekonomija

POVEZANOST RADA