Naslov
Expanding Agrokor: Ledo’s acquisition of “Baldauf” in Hungary

Autori
Martinović, Maja ; Vranešević, Tihomir

Izvornik
International journal of management cases (1741-6264) 7 (2004), 2; 61-73

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni

Ključne riječi
acquisition ; market expansion ; neighbouring market ; food sector ; Croatia ; Hungary

Sažetak
This case presents the development of the company Ledo operating within the leading Croatian food and trade concern of Agrokor. The presentation begins with the description of the business operation and development policy of the Agrokor concern, followed by the historical development of Ledo into one of the most modern ice-cream companies in the world today. In the description of the company, the organization of Ledo, its production and distribution, its mission and policy of international development are presented. There are facts and figures concerning the way Ledo has pursued its development policy through various partnerships and acquisitions in the last four years. Once the company was well positioned strategically on the markets of Croatia, Bosnia-Herzegovina, and Serbia-Montenegro, it decided to appear on the neighboring markets of the European Union. In the summer of 2004, the acquisition of the Hungarian ice-cream company Baldauf was completed, which is described in detail. Finally, Ledo’s competitors on the national and international markets are described and the plans and indications of the future development of the company noted.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA