Naslov
Features and opportunities of tourism development in Croatia

Autori
Zorić, Dario ; Nikolić, Gordana

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
The Fourth Biennial International Congress Hotelplan 2009 - Hospitality and tourism - Holistic approach / Vićić, Slavoljub - Beograd : The College of Hotel Management, Belgrade, Serbia, 2009, 527-532

Skup
The Fourth Biennial International Congress Hotelplan 2009 - Hospitality and tourism - Holistic approach

Mjesto i datum
Beograd, Srbija, 22.04.2010. - 23.04.2010

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Tourist traffic ; tourism strategy ; sustainable development ; market demand ; Croatian tourist product ; modern types of tourism ; SWOT analysis

Sažetak
Croatia is a traditionally tourist-oriented country. Growth of tourist traffic in recent years confirms that Croatia is on the way that tourism becomes an active growth generator of the economy. To maximize the economic benefits from tourism, it is necessary to adopt and implement a tourism strategy aimed at sustainable development with orientation to those forms of tourism that will generate benefits to all participants. Proper positioning on a dynamic and competitive tourism market depends on monitoring contemporary trends for identifying trends in demand, new market opportunities, areas of potential investment and infrastructure needs. Recent years shows market demand growth in tourist’s preferences for specific types of tourism. This paper will elaborate: the Croatian tourist product, the possibility of Croatia with regard to the development of modern types of tourism, SWOT analysis of Croatian tourism.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

Napomena
UDK 640.4 COBISS.SR-ID 107030284 ISSN 1451-5113

POVEZANOST RADA