Pregled bibliografske jedinice broj: 470705
Marketing Research in Product Development Function
Marketing Research in Product Development Function // 9th International Symposium of Croatian Metallurgical Society «Material and Metallurgy» / Ilija Mamuzić (ur.).
Zagreb: Hrvatsko metalurško društvo, 2010. str. 240-240 (poster, nije recenziran, sažetak, ostalo)
CROSBI ID: 470705 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Marketing Research in Product Development Function
Autori
Maričić, Sven ; Ikonić, Milan ; Mikac, Tonči
Vrsta, podvrsta i kategorija rada
Sažeci sa skupova, sažetak, ostalo
Izvornik
9th International Symposium of Croatian Metallurgical Society «Material and Metallurgy»
/ Ilija Mamuzić - Zagreb : Hrvatsko metalurško društvo, 2010, 240-240
Skup
9th International Symposium of Croatian Metallurgical Society «Material and Metallurgy»
Mjesto i datum
Šibenik, Hrvatska, 20.06.2010. - 24.06.2010
Vrsta sudjelovanja
Poster
Vrsta recenzije
Nije recenziran
Ključne riječi
marketing; business system plans; market research; marketing goal determination
Sažetak
At long term planning general business policy transforms into concrete business assignments which needs to realize towards unique business system goal. For the definition of one long term production development program plan need to perform many complex activities generally known as product development marketing research. This article analyses the marketing role in product development with specific overview to research and market analysis with an attention of general fortification of tendencies, demands, wishes and market needs for business product system. There is shown the distribution of collected data, the ways of their getting with overview on methods and market research techniques.
Izvorni jezik
Engleski
Znanstvena područja
Strojarstvo, Temeljne tehničke znanosti
POVEZANOST RADA
Ustanove:
Tehnički fakultet, Rijeka
