Naslov
DMO MODEL AS A STEP FORWARD IN THE QUALITY OF THE MANAGEMENT OF ISTRIAN TOURIST DESTINATION

Autori
Saftić, Darko ; Rafajac, Ozren ; Trošt, Klara

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Turizam i hotelska indutrija 2010/ Tourism & Hospitality Industry 2010, Congress Proceedings / Perić, Jože - Opatija : Fakultet za menadžment u turizmu i ugostiteljstvu Sveučilišta u Rijeci, 2010, 1215-1230

ISBN
978-953-6198-78-8

Skup
20.Bienalni međunarodni kongres "Turizam i hotelska industrija 2010."

Mjesto i datum
Opatija, Hrvatska, 06.05.2010. - 08.05.2010

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
sustainable development; IT technologies; DMO; tourism Master plan

Sažetak
The tourist sector is one of the fastest growing economic sectors in the world, but also the one where there is the greatest competition. In present times of globalization, liberalization and deregulation, tourist subjects are facing fearsome competition. That is the reason why the success of a destination depends on the overall level of services quality, which represents the function of a whole series of variables which are united under the same denominator of the destination management (DMO- Destination Management Organization). Due to the sensitive nature of tourist services, which encompass hundreds and even thousands of various partners and participants, IT technologies play a decisive role in the destination promotion, creation of new market niches, creation of new relationships with clients and optimization of business procedures. In this article, it is proposed that the key role in the quoted process of management of qualitative structure and organization of the offer of the Istrian tourist destination be taken over by a new organizational body, which will, by means of IT technologies, coordinate the entire tourist offer at different levels of responsibility. The proposed highly professional organization should, by using modern information and communication technologies, facilitate partner relationships in both the private and public sectors, reaching a high level of business profitability, achieving higher quality of tourist services, as well as a new level of guest and local community satisfaction. Ultimately, the proposed model of tourist destination management will enable optimal use of all available tourist resources.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA