Naslov
PLANNING AND ORGANISING TOURIST DESTINATIONS - THE EXAMPLE OF THE RURAL ISTRIA CLUSTER

Autori
Bošković, Desimir ; Saftić, Darko ; Trošt, Klara

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Turizam i hotelska indutrija 2010/ Tourism & Hospitality Industry 2010, Congress Proceedings / Perić, Jože - Opatija : Fakultet za menadžment u turizmu i ugostiteljstvu Sveučilišta u Rijeci, 2010, 794-807

ISBN
978-953-6198-78-8

Skup
20. Bienalni međunarodni kongres "Turizam i hotelska industrija 2010"

Mjesto i datum
Opatija, Hrvatska, 06.05.2010. - 08.05.2010

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
planning; organising; managing; tourist destination; rural Istria

Sažetak
Every tourist destination represents as an integral tourism product. Yet, at the same time, it is also a complex social system, sometimes called a destination system. Its complexity derives from the multitude of elements that participate to make it work. These elements can be grouped into three basic subsystems: consumers (tourists), producers (tourism supply providers) and state and other organisations and institutions. A destination system is confined by the scope of a specific spatial unit, whose boundaries are determined by tourism demand, regardless of administrative borders. Because of these characteristics, a destination system requires integrated management to achieve the synergistic effect of coordinated horizontal management (territorial management) and vertical management (branch or sector management). Development planning is a fundamental function of tourist destination management, and it is the primary function to which all other destination management functions are connected. The importance of proper destination development planning is evident in the need for minimising potential flaws in a destination’s line and concept of development. Organising is the next function in destination management. It must be derived from, and aligned with, a previously established destination plan, and it must focus on efficiently accomplishing the planned goals and strategies. This function identifies the most appropriate organisational structure for destination management, which essentially requires the interaction of the public and private sectors. The Master Plan of tourism development of the Istria County provides for the formation and operation of the rural areas of inland Istria as a special cluster relative to the other six coastal tourism clusters. This paper explores the level of implementation of the function of planning and organising in the rural Istria cluster, which can be seen as a specific tourism mezzo-destination, to avoid repeating the earlier mistakes of mass tourism development in coastal areas.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA