Pregled bibliografske jedinice broj: 47002
Small and Larger Firms' Marketing Activities as a Response to Economic Privatization: Marketing is Alive and Well in Croatia
Small and Larger Firms' Marketing Activities as a Response to Economic Privatization: Marketing is Alive and Well in Croatia // Journal of Small Business Management, 36 (1998), 1; 95-99 (međunarodna recenzija, članak, znanstveni)
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Naslov
Small and Larger Firms' Marketing Activities as a Response to Economic Privatization: Marketing is Alive and Well in Croatia
Autori
Grbac, Bruno ; Martin, James ,
Izvornik
Journal of Small Business Management (0047-2778) 36
(1998), 1;
95-99
Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni
Ključne riječi
Marketing; Privatization; Croatia
Sažetak
Privatization and the tranzition to a free market economy in Croatia were the subject of the research. Results from this research clearly show increased marketing activity among companies after privatization. It was concluded that the businesses in Croatia are becoming more market-oriented as their economy continues the transition to a free market economy. Smaller companies appear to be making more progress in this regard than larger companies, but firms of all sizes are significantly increasing many of their marketing activities.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
POVEZANOST RADA
Citiraj ovu publikaciju:
Časopis indeksira:
- Current Contents Connect (CCC)
- Web of Science Core Collection (WoSCC)
- Social Science Citation Index (SSCI)
- SCI-EXP, SSCI i/ili A&HCI
- Scopus
