Pregled bibliografske jedinice broj: 466722
The power of country image in modern international relations : The Image of Croatia
The power of country image in modern international relations : The Image of Croatia // International Summer School : Yearbook Šipan 2009. / Čehulić Vukadinović, Lidija (ur.).
Zagreb: Political Culture, 2010. str. 127-134 (pozvano predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 466722 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
The power of country image in modern international relations : The Image of Croatia
Autori
Skoko, Božo
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
International Summer School : Yearbook Šipan 2009.
/ Čehulić Vukadinović, Lidija - Zagreb : Political Culture, 2010, 127-134
Skup
International Summer School Šipan
Mjesto i datum
Šipan, Hrvatska, 07.2009
Vrsta sudjelovanja
Pozvano predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
image; country; branding; country of origin effect
Sažetak
The author addresses the role of country image in modern international relations. He analyzes the reasons for an increasingly strong influence of country image on the political and economic status of countries in the international community and explains well-known supporting theoretical concepts and research. The author outlines ways of managing country image and analyzes Croatia's position and possibilities.
Izvorni jezik
Engleski
Znanstvena područja
Politologija
POVEZANOST RADA
Projekti:
015-0152482-2476 - JAVNOST, ELITE, MEDIJI I KOMUNIKACIJSKA STRATEGIJA ULASKA HRVATSKE U EU (Blanuša, Nebojša, MZOS ) ( CroRIS)
Ustanove:
Fakultet političkih znanosti, Zagreb
Profili:
Božo Skoko
(autor)
