Naslov
Diffrences testing betwen clusters: Evidence from market orientation of croatian faculties

Autori
Mihanović, Zoran ; Arnerić, Josip ; Pepur, Mario

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Procedings of the 10th International Symposium on OPERATIONAL RESEARCH, 2009. / Zadnik, Stirn L. ; Žerovnik J. ; Drobne S. ; Lisec A. - Nova Gorica : Slovensko društvo Informatika (SDI). Sekcija za operacijske raziskave (SOR), 2009, 535-544

ISBN
978-961-6165-30-3

Skup
10th International Symposium on OPERATIONAL RESEARCH, 2009.

Mjesto i datum
Nova Gorica, Slovenija, 23.09.2009. - 25.09.2009

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Differences testing; Cluster analysis; Ward method; Euclidean distance metric; Market orientation; Organizational size; Higher education

Sažetak
This work investigates the impact of a particular managerial component and that is the organizational size on the development of market orientation towards multiple stakeholders on faculties in Croatia. Hierarchical cluster procedure will be used to group individuals into clusters, with goal to maximize the homogeneity of individuals within the clusters while also maximize the heterogeneity between the clusters. Ward method will be performed in which the similarity used to join clusters is calculated as the sum of squares between the clusters summed over all variables. Graphical representation (tree graph) of the results of a hierarchical procedure will be shown by dendrogram. Afterwards differences testing between clusters will be performed according to organizational size on the development of market orientation towards multiple stakeholders on faculties in Croatia.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA