Naslov
Managing and Changing Corporate Culture : Empirical Evidence from Croatia

Autori
Načinović, Ivana

Vrsta, podvrsta i kategorija rada
Sažeci sa skupova, sažetak, znanstveni

Izvornik
Abstracts of the 1st International Conference on Finance, Business and Accounting, Global Economic Meltdown : Opportunities and Challenges / - : University Tun Abdul Razak, Faculty of Business Administration, 2009, 23-24

Skup
International Conference on Finance, Business and Accounting, Global Economic Meltdown : Opportunities and Challenges (1 ; 2009)

Mjesto i datum
Kuala Lumpur, Malezija, 28.12.2009. - 30.12.2009

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
corporate culture; Croatia; corporate culture change

Sažetak
This paper explores in theoretical and practical terms the issue of managing and changing corporate culture. It is generally agreed that it is extremely difficult to change corporate culture but also a necessity in certain cases. Available theoretical findings in the field of managing and changing corporate culture are presented in the paper. The empirical part of the paper presents the results of a research conducted in Croatia in 2008 which describes the context for corporate culture changes among Croatian firms. The survey shows a lack of willingness to perform organizational changes in general, but favorable conditions for managing and changing corporate culture. The findings of the paper are applicable to firms that need to change its corporate culture due to recent financial and economic crises.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA