Naslov
Results of the Survey on Implementation of Marketing Strategy in Business Activities in Croatian Construction Companies

Autori
Lovrenčić, Lana ; Katavić, Mariza

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Construction facing worldwide challenges / Cerić, Anita ; Radujković, Mladen - Zagreb : Faculty of Civil Engineering, University of zagreb, 2009, 286-295

ISBN
978-953-6272-34-1

Skup
Joint International Symposium CIB2009 W055: Building Economics W065: Organization and Management of Construction

Mjesto i datum
Dubrovnik, Hrvatska, 27.09.2009. - 30.09.2009

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
marketinška strategija; građevinska industrija
(marketing strategy; construction industry)

Sažetak
A suitable and clearly defined business strategy which is tailored to the demands of the market and clients’ wishes can lead the company to better business results. Market strategy as a part of complete business strategy can accelerate the success of any company. Ever since Croatia became independent, construction industry has played an important part in her economic development. Are Croatian construction companies aware of that, do they have a business strategy, do they maintain market activities, and what is their opinion about all that? The survey research on the implementation of market strategies in Croatian construction companies was carried out and its results will be presented in this paper.

Izvorni jezik
Engleski

Znanstvena područja
Arhitektura i urbanizam, Građevinarstvo, Ekonomija

POVEZANOST RADA