Pregled bibliografske jedinice broj: 463763
Brand in the tourism offer of a destination
Brand in the tourism offer of a destination // HOTELPLAN 2009, The Fourth Biennial International Congress, Hospitality and Tourism - Holistic Approach
Beograd, Srbija, 2009. str. 475-479 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 463763 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Brand in the tourism offer of a destination
Autori
Berc Radišić, Branka ; Perišić Marina ; Berc Vanja
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
HOTELPLAN 2009, The Fourth Biennial International Congress, Hospitality and Tourism - Holistic Approach
/ - , 2009, 475-479
Skup
HOTELPLAN 2009, The Fourth Biennial International Congress, Hospitality and Tourism - Holistic Approach
Mjesto i datum
Beograd, Srbija, 22.04.2010. - 23.04.2010
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
tourist destination ; tourism offering ; tourism product ; tourism marketing ;
Sažetak
A properly selected brand presents a destination’s identity on the market. The brand is what makes a destination’s offering distinctive and appealing to visitors. The extent to which this will be achieved depends upon the quality of the offering and the marketing activities of a destination.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
POVEZANOST RADA
Projekti:
116-1162459-2456 - Modeli kvalitete i javno-privatno partnerstvo u turizmu Hrvatske (Cetinski, Vinka, MZOS ) ( CroRIS)
Ustanove:
Fakultet za menadžment u turizmu i ugostiteljstvu, Opatija
