Naslov
Advanced Market Share Modelling Based on Markov Chains

Autori
Sokele, Mladen ; Moutinho, Louis ; Hudek, Vlasta

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Proceedings of the 10th International Conference on Telecommunications / Podnar Žarko, Ivana ; Vrdoljak, Boris - Zagreb : Fakultet elektrotehnike i računarstva Sveučilišta u Zagrebu, 2009, 339-343

ISBN
978-953-184-130-6

Skup
ConTEL 2009

Mjesto i datum
Zagreb, Hrvatska, 08.06.2009. - 10.06.2009

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Markov chain; telecommunications market forecasting

Sažetak
Methods for Markov chain transition probabilities determination and its usage for market share forecasting are investigated. Resulting transition probabilities can indicate what would happen if forces on telecommunications market remain the same. It is shown that transition probabilities have descriptive features related to Churn, Churn rate, Gross Add and Net Add parameters. The new concept of Markov chains based on diffusion growth model principles (MCDG) is introduced and examined on the case of fixed broadband access technology diffusion. The MCDG model is suitable for modelling of diffusion of innovation and new technology, market adoption of consumer durables or subscription products (for example, telecommunications services) for the whole PLC.

Izvorni jezik
Engleski

Znanstvena područja
Elektrotehnika

POVEZANOST RADA