Pregled bibliografske jedinice broj: 462721
Branding in Business-to-Business Context: A Literature Review
Branding in Business-to-Business Context: A Literature Review // The 3rd International Scientific Marketing Theory Challenges in Transitional Societies Conference
Maribor, 2009. str. 253-260 (ostalo, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 462721 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Branding in Business-to-Business Context: A Literature Review
Autori
Sinčić Ćorić, Dubravka ; Horvat, Sandra
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
The 3rd International Scientific Marketing Theory Challenges in Transitional Societies Conference
/ - Maribor, 2009, 253-260
ISBN
978-961-6354-95-0
Skup
The 3rd International Scientific Marketing Theory Challenges in Transitional Societies Conference
Mjesto i datum
Maribor, Slovenija, 2009
Vrsta sudjelovanja
Ostalo
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
Branding in Business-to-Business Context: A Literature Review
Sažetak
Branding in Business-to-Business Context: A Literature Review
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
POVEZANOST RADA
Projekti:
067-0672345-2286 - Marketinški sustav konkurentske prednosti ponude ekoloških proizvoda u RH (Renko, Sanda, MZOS ) ( CroRIS)
Ustanove:
Ekonomski fakultet, Zagreb
