Pregled bibliografske jedinice broj: 46140
Evolving Marketing and Development Trends in Evolving Transition Economies
Evolving Marketing and Development Trends in Evolving Transition Economies // 7th ISMD Conference / Sorensen, O. ; Arnould, E. (ur.).
Accra: School of Administration, 2000. str. 1-16 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 46140 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Evolving Marketing and Development Trends in Evolving Transition Economies
Autori
Shultz, Clifford
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
7th ISMD Conference
/ Sorensen, O. ; Arnould, E. - Accra : School of Administration, 2000, 1-16
Skup
7th ISMD Conference
Mjesto i datum
Accra, Gana,
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
Transition Economies; Marketing; Development; Croatia; Vietnam
Sažetak
The transition from planned to market economies continues to affect the
majority of the world's consumers and consequently the ways in which marketers
must meet consumers' needs. In this special session we examine marketing and
development phenomena in several countries, which remain in the throes of
transition. Since transition is an on-going process of social, economic,
political and cultural evolution, we believe marketing scholars must examine
the similarly and reciprocally evolving marketing and development trend in
transition economies. Thus, in this special session we share compelling
findings from longitudinal studies being conducted in Croatia and
Vietnam. Though each country is transitioning, each is also quite different,
on several dimensions. Therefore, one of the purposes of the special session
is to indicate the differences that result from the varying models of
transition, as well as other forces and factors that affect transition. We
also, however, indicate some commonalities among these disparate countries,
with further hopes to determine factors and policies to abet the transition
process and ultimately the interdependent welfare of individual consumers,
marketers and entire societies. In sum, the special session includes findings
from and trends in four specific countries and concludes with an integrative
discussion vis-a-vis various development models, particularly transitional
models to market-oriented economies.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
