Naslov
A Preliminary Assessment of Croatian SME Exporters' Internationalization: Is There a Gap?

Autori
Miočević, Dario

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
International academy of management and business conference proceedings "Management in the Global Economy" / Batzri, Shmuel - Silver Spring (MD) : International Academy of Management and Business, 2009

Skup
IAMB conference

Mjesto i datum
New Orleans (LA), Sjedinjene Američke Države, 28.01.2009. - 30.01.2009

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
SME internationalization; Managerial orientations; Strategic action; Exporting; Croatia

Sažetak
This paper deals with an analysis of the internationalization process of Croatian SME exporters. The traditional theory of internationalization suggests that a firm gradually develops an international presence. Internationalization process can be divided into two aspects: attitudinal (orientational) and strategic action. Preliminary research was conducted in two stages. First the findings from secondary data analysis suggest that Croatian SME exporters are oriented towards regional markets. Also, the notion that size of the company significantly determines the number of the export markets that the firms serves has been confirmed in the Croatian setting as well as in a previous research. Secondly, the primary research indicates that Croatian SME exporters are showing significant signs of geocentric behavior (through the global mindset scale) but yet most of their exports are reaching the countries in region mostly. This gap represents an interesting research proposal for further future investigations within the internationalization phenomenon.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA