Pregled bibliografske jedinice broj: 458649
The export market orientation : export performance relationship in emerging markets: the case of croatian sme exporters
The export market orientation : export performance relationship in emerging markets: the case of croatian sme exporters // International journal of business and emerging markets, 4 (2012), 2; 107-122 (podatak o recenziji nije dostupan, članak, znanstveni)
CROSBI ID: 458649 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
The export market orientation : export performance relationship in emerging markets: the case of croatian sme exporters
Autori
Miočević, Dario ; Crnjak Karanović, Biljana
Izvornik
International journal of business and emerging markets (1753-6219) 4
(2012), 2;
107-122
Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni
Ključne riječi
EMO; export market orientation; SMEs; small and medium-sized enterprises; exporting; export performance; PLS; partial least squares; Croatia
Sažetak
The subject of Export Market Orientation (EMO) and its link to export performance has gained significant interest among international marketing academia lately. The findings of this study suggest that the EMO concept can be applied in the SME context – an issue that was neglected in earlier research efforts. Further, EMO activities significantly influence the EP of SMEs in the context of Croatian SME exporters. The SMEs operating in foreign markets should embrace EMO activities (intelligence generation, dissemination and responsiveness) as the drivers of a successful internationalisation process.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
POVEZANOST RADA
Projekti:
055-0551207-0771 - Marketinški pristup oblikovanju identiteta jadranskog prostora (Crnjak-Karanović, Biljana, MZOS ) ( CroRIS)
Ustanove:
Ekonomski fakultet, Split
Citiraj ovu publikaciju:
Časopis indeksira:
- EconLit
