Pregled bibliografske jedinice broj: 45826
Marketing Resource Development Strategies for South East Europe
Marketing Resource Development Strategies for South East Europe // Marketing Resource Development Strategies for South East Europe / Grbac, Bruno ; Martin, James (ur.).
Rijeka: Društvo za marketing Rijeka, 1998. str. 1-14 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 45826 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Marketing Resource Development Strategies for South East Europe
Autori
Grbac, Bruno ; Martin, James
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
Marketing Resource Development Strategies for South East Europe
/ Grbac, Bruno ; Martin, James - Rijeka : Društvo za marketing Rijeka, 1998, 1-14
Skup
Marketing Resource Development Strategies for South East Europe
Mjesto i datum
Rijeka, Hrvatska, 04.06.1998. - 05.06.1998
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
Marketing Strategies; South East Europe
Sažetak
As we move into the next decade and the next millenium, the tremendous changes that have occurred in South East Europe will have created an exciting and challenging environment for the business community in this region of the world. The turbulence and uncertainty generated by the recent social and economic transition process have brought about a rapid increase in domestic and foreign competition. In response to these changing market conditions, companies and industries have realized that better marketing must now become a top priority to ensure success. The ability to develop effective marketing resources at this point in time is crucial for firms and societies from this region in order to become integrated into the markets and the larger society of the European Union.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
