Pregled bibliografske jedinice broj: 45781
Marketing Resource Development Strategies for Central and South East Europe
Marketing Resource Development Strategies for Central and South East Europe // Multicultural Marketing Conference / Scott, Smith M. (ur.).
Hong Kong: Academy of Marketing Science, 2000. str. 94-115 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 45781 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Marketing Resource Development Strategies for Central and South East Europe
Autori
Grbac, Bruno.
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
Multicultural Marketing Conference
/ Scott, Smith M. - Hong Kong : Academy of Marketing Science, 2000, 94-115
Skup
2000 Multicultural Marketing Conference
Mjesto i datum
Hong Kong, Kina, 17.09.2000. - 20.09.2000
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
Marketing Strategies; Central and South East Europe
Sažetak
The extreme uncertainty produced by the transition process in the Southeast Europe
and the accompanying economic turbulence in the region have left most firms without the
managerial skills, capabilities and resources to adapt, grow and prosper. Without the
development of these resources and capabilities, these economies will not fare
well. New combination of factors are constantly reshaping the environment and demanding
constant efforts on the part of companies in order to maintain the equilibrium with
dynamic environment. As the research results indicate the transition process of those
businesses have to jump over fundamental business restructuring and implement
market driven approach.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
