Naslov
The Imperative and Interactive Roles of Marketing and Tourism

Autori
Grbac, Bruno ; Shultz, Clifford

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Hrvatski turizam na pragu XXI stoljeća / Bošković, Desimir ; Šerović, Svjetlana - Poreč : Institut za poljoprivredu i turizam Poreč, 1999, 102-110

Skup
Hrvatski turizam na pragu XXI stoljeća

Mjesto i datum
Poreč, Hrvatska,

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Marketing; Tourism; Transition

Sažetak
The global socioeconomic shift front central economic planning to market orientation has affected many institutions and industries, including tourism. In this paper the authors argue that tourism coupled with the complementary implementation of the marketing concept can be fundamental to successful economic transition. The authors introduce a model to help explain rudimentary factors and dynamic interactive relationships that must be addressed if policy makers and stakeholders in the tourism infrastructure hope to establish a competitive and optimally profitable tourism industry. The authors conclude with a summary, policy implications and suggestions for further research.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA